Bingo Blitz chomps into nostalgia with Pac-Man in a bold IP collaboration brokered by BAM

Bingo Blitz, the world’s #1 bingo game, welcomed one of the most iconic characters in gaming history: Pac-Man.

The partnership, brokered by entertainment agency BAM, saw Pac-Man brought to life across a fully integrated campaign spanning TV advertising, in-game experiences, and social media. Fans were invited to step into a limited-time retro arcade adventure where Bingo Blitz met the instantly recognisable world of Pac-Man. From neon nostalgia to high-energy gameplay, players could chomp their way to big rewards in a brand-new themed room designed to celebrate this legendary IP.

It saw collision of cultures. It’s a love letter to gaming history. It’s Pac-Man Blitz.

The power of nostalgia, built for today’s players.

Few characters command instant recognition across generations quite like Pac-Man. For the Bingo Blitz audience, nostalgia isn’t just a warm feeling, it’s a powerful engagement driver. Pac-Man taps into decades of emotional memory, from arcade cabinets and pixelated screens to pop-culture icon status, making him the perfect partner for a community that loves playful escapism, familiar fun, and big-energy experiences.

By bringing Pac-Man into the Bingo Blitz universe, the game doesn’t just introduce a themed room. It unlocks an emotional shortcut. Players didn't learn something new, they rediscovered something they already love, reimagined for a modern, mobile-first world.

“Loved IPs bring built-in fandoms, allowing brands to cut through the noise. Bringing iconic IPs into brand experiences is a proven way to drive engagement, spark nostalgia, and create instant emotional connections.” 

Annie Bank, Founder of BAM

This collaboration is just one example of how BAM helps brands harness the power of entertainment to create high-impact, revenue-driving partnerships that resonate culturally and commercially with audiences around the world.

Retro never really left. It just levelled up. 🎮🟡