Easyplant exists to solve a very real modern problem: people love the idea of houseplants, but not the responsibility. Their innovative self-watering system keeps plants alive for weeks with minimal effort, making stylish, green homes achievable even for the time-poor and serial plant killers.

It’s smart design, made refreshingly simple.

The Challenge

Easyplant needed to scale awareness fast and credibly. This wasn’t about niche plant lovers, it was about mainstream households. The task was to make the brand feel instantly familiar, trusted, and culturally relevant, without over-explaining the product.

The BAM Approach

To drive mass awareness, Easyplant partnered with a personality who embodies warmth, relatability, and everyday appeal.

Alison Hammond brought instant recognition and trust, helping Easyplant show up not as a “new brand to consider” but as a brand people already felt they knew.

This was about borrowing cultural equity, not shouting features.

The Execution

The campaign was built to work seamlessly across paid and organic environments, ensuring consistency and scale.

Deliverables included:

• High-impact digital ads featuring Alison Hammond, created for use across paid social media to drive broad reach and frequency

• Instagram content posted directly to Alison Hammond’s own channels, introducing Easyplant in a natural, authentic way to her highly engaged audience

By combining polished paid assets with trusted influencer endorsement, Easyplant became part of the everyday scroll rather than an interruption.

The Impact

The campaign successfully positioned Easyplant as the effortless solution for modern living. Familiar face, simple message, maximum cut-through.

By integrating the brand into trusted talent-led content, Easyplant didn’t just gain visibility, it gained credibility, accelerating awareness, mental availability at scale and also drove a brilliant ROAS for the brand.